Marketing Analytics

Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more

Campaign Management

Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or an event. It involves multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc.

Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based technologies such as desktop computers, mobile phones and other digital media to promote products and services. At a high level, digital marketing refers to advertising digitally.

Site Visit & Face To Face

A visit in an official capacity to examine a site to determine its suitability for some enterprise. Face-to-face interaction allows you to share your strategy, explain it, and answer questions.

Competition Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both strategies.

Channel Partner Activation

From tracking content to logging deal information, partner activation data provides you with actual insight on behavior, as well as which pieces of content are actually closing deals.

Micro Market Analysis

The Micro Marketing Analysis System (MMAS) is an M&T's tool to support companies and consulting activities in the areas of sales and trade intelligence. It's based on decades of experience.