The Micro Marketing Analysis System (MMAS) is an M&T's tool to support companies and consulting activities in the areas of sales and trade intelligence. It's based on decades of experience.
From tracking content to logging deal information, partner activation data provides you with actual insight on behavior, as well as which pieces of content are actually closing deals.
A visit in an official capacity to examine a site to determine its suitability for some enterprise. Face-to-face interaction allows you to share your strategy, explain it, and answer questions.
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both strategies.