Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based technologies such as desktop computers, mobile phones and other digital media to promote products and services. At a high level, digital marketing refers to advertising digitally.

Campaign Management

Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or an event. It involves multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc.

Marketing Analytics

Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behavior, regional preferences, creative preferences and much more